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Customer Centric Everything.
Customer Centric Everything.
Using the 'Customer Development Model' we'll discover...
Who are they?
What do they need?
Are they willing?
Why? So we can build!
Winning Product Strategies.
Winning Product Strategies.
Aligning products with high level business impact...
The North Star strategy uses the key guiding business metric.
Frameworks for Customer Discovery to Creation.
Frameworks for Customer Discovery to Creation.
5 Cs Framework
This has been one of the most effective deep research frameworks because it serves as an excellent foundational document and ongoing resource. It can alternatively be used as a lean model and updated frequently.
This information can be used to align stakeholders, for product development, and product marketing.
STP
A crucial step in the customer discovery and validation process is determining your 'Ideal Customer' through segmenting, targeting and positioning.
This is a product marketing classic.
4 Ps Framework
A classic strategic 'marketing mix' never fails. Determining what, where, how much, and how?
This framework is best used as a strategic guide for product marketing throughout the customer development process.
Who are you solutioning for? What are their needs?
Who are you solutioning for? What are their needs?
How are you going to test?
How are you going to test?
What are you going to test?
What are you going to test?
How do you widen the value gap?
How do you widen the value gap?
What are the intersecting market values?
What are the intersecting market values?
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