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Winning strategies and frameworks.
Winning Product Strategy
Winning Product Strategy
Aligning product with high level business impact using the key guiding business metric.
Customer Centric Everything.
Customer Centric Everything.
The customer is always right. So using the 'Customer Development Model' we'll discover,
Who are they?
What do they need?
Are they willing?
Let's build!
Frameworks for Customer Discover to Creation...
Frameworks for Customer Discover to Creation...
5 Cs Framework
This has been one of the most effective deep research frameworks because it serves as an excellent foundational document and ongoing resource. It can alternatively be used as a lean model and updated frequently.
This information can be used to align stakeholders, for product development, and product marketing.
STP
A crucial step in the customer discovery and validation process is determining your 'Ideal Customer' through segmenting, targeting and positioning.
4 Ps Framework
A classic strategic 'marketing mix' never fails. Determining what, where, how much, and how?
This framework is best used as a strategic guide for product marketing throughout the customer development process.
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