Mieke Westenbroek - Product Manager

Hey there, I'm Mieke Westenbroek. I’m a Product Manager with 5+ years of experience operating at the intersection of health, wellness, and technology.

My work is driven by a simple ethos: 

All successful products are living solutions to real human problems.

They aren't just features in a backlog. Great products come with a compelling narrative, are shaped by a clear strategy, and are brought to life through collaboration.

I enjoy the messy middle of product development—taking concepts from 0-1 and scaling them into successful direct-to-consumer portfolios. I love the puzzle of bridging deep user insights with hard business strategy, all while navigating the complex regulatory landscapes that scare most PMs away.

What is my goal? To cut through the noise and deliver solutions that are as viable for the business as they are valuable for the user.