The Strategy and Process

Our venture followed a methodical, phase-based approach to ensure we were building a product that had a clear market fit.

• Research & Planning: We conducted thorough market research to understand the European functional foods industry, its trends, and our competition. We then created a lean business plan that outlined our business model, key activities, and strategic vision for the product.

• Product & Strategy: We led all product R&D, which involved numerous iterations to deliver on our customer value proposition. I developed our brand identity and a comprehensive go-to-market strategy, which we implemented across multiple platforms including our e-commerce site and social media.

• Execution & Growth: We built relationships with key partners and suppliers through strategic partnerships to support our supply chain and operations. We also developed a sales strategy to acquire our first customers and begin building a loyal base.

The Outcome

This project provided invaluable insights into the European marketplace and resulted in a successful product launch. The key outcomes were:

• Validation of a clear product-market opportunity in the EU functional food space.

• The successful acquisition of our first weekly recurring customers, proving the product's value proposition.

• Deep insights into supply chain complexities, innovative product adoption, and funding opportunities within the European market.

• A "work in progress" wireframe for a broader digital vision, including a closed-loop system for the brand's future.